Europrice Wins the Title of The Leading Licensee

Europrice Wins the Title of The Leading Licensee 2023: The Only Company in Portugal and Spain to Receive This Recognition

We are proud to announce that Europrice was the only company in Portugal and Spain to be recognized with the title The Leading Licensee 2023. Several factors were evaluated for this nomination, including innovation, catalog, and distribution, placing Europrice among 350 companies worldwide that are absolutely strategic for the licensing industry.

“We are very pleased to have received the title The Leading Licensee 2023. This is recognition of many years of work that we have been developing with our partners Disney, Mattel, Warner Brothers, and LEGO to bring consumers increasingly interesting products with highly relevant educational value.” — João Miguel Dias, Director of Marketing and International Sales

What is the Licensing Industry?

The licensing industry, also known as brand licensing, is a dynamic sector that involves granting rights to use intellectual property, such as brands, characters, and content, from a company that owns these rights (licensor) to another company (licensee). This practice allows products and services to capitalize on the recognition of popular brands, entertainment characters, and other intangible assets. Licensing is an effective strategy to expand a brand’s reach, create exclusive products, and establish strategic partnerships, providing mutual benefits for licensors and licensees. This industry spans a variety of sectors, from entertainment and toys to apparel and consumer goods, driving innovation and diversity in the global market.

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